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E-E-A-T Audits for YMYL Websites + Demotion Recovery

Comprehensive E-E-A-T Solutions for YMYL Websites: From Proactive Compliance Audits to Post-Demotion Recovery

Google's E-E-A-T (experience expertise, trust and authoritativeness) framework is vital for YMYL websites. Including those in the health, law and finance sectors.

Compliance is essential. Breaking the policy rules can cause a demotion in rankings. The guidelines are outlined on the Google Developers Website. 

The main cause is inaccurate credentials. A 1 day audit is the bare minimum every YMYL website should take up. Big law firms pay a monthly retainer to ensure all content stays compliant. Recovery services depend on the website and a speedy recovery is possible.


Start Rebuilding Your Google Rankings Today. Book Your E-E-A-T Strategy Consultation.

E-E-A-T Compliance Review & Strategy Development 

The process steps:

- Initial Discovery & Goal Setting: We start with a deep dive into your business, target audience, and current YMYL content to understand your unique value proposition. We define what success looks like for your site.

- Experience & Expertise Evaluation: We manually review your content for tangible signs of real-world experience and credentials. This includes assessing author bios, certifications, case studies, and whether your content provides unique, first-hand insights rather than recycled information.

- Authoritativeness & Trust Signal Assessment: We examine brand mentions, external links from reputable sources, and all on-site trust factors (e.g., clear contact info, privacy policies, secure protocols) to understand how Google and users perceive your site's authority and trustworthiness.

- Content Quality & Gap Analysis: We perform a content review to identify pages that need improvement, consolidation, or removal, especially those with low traffic or engagement. We also pinpoint opportunities for creating new, high-quality, people-first content.

- Technical Trustworthiness Review: A check of core technical elements that impact trust, such as HTTPS security, crawlability, and the correct implementation of schema markup for authors and organizations.

- Strategic Roadmap Development: We compile all findings into a tailored, actionable roadmap. This strategy prioritizes the most impactful changes to boost your E-E-A-T signals and improve your organic search performance.

- Implementation Guidance & Support: We don't just hand over a report; we work with you to plan the execution of the strategy, offering guidance on content updates, author visibility, and building long-term brand reputation.

- Ongoing Monitoring & Review: E-E-A-T is not a one-time fix. We establish a plan for regular content updates and performance tracking to ensure sustained compliance and success in a constantly evolving search landscape.


Building Back Trust: Comprehensive Recovery for YMYL Demotions


Steps for a recovery service focused on rebuilding credibility:

- Initial Assessment: Conducting a thorough review of the website to identify the core reasons for the decline in trust and rankings. This involves analyzing site performance, content quality, and external factors.

- Strategy Development: Creating a customized plan based on the assessment, outlining specific actions to address identified issues and improve overall credibility.

- Content Enhancement: Focusing on improving the quality, accuracy, and depth of website content, ensuring it meets relevant guidelines and demonstrates expertise.

- Authority Building: Implementing strategies to enhance the perceived authority and trustworthiness of the website and its authors, potentially through highlighting credentials and expertise.

- Technical Optimization: Addressing any underlying technical issues that may be impacting the website's performance and perceived trustworthiness.

- Implementation and Monitoring: Executing the recovery plan in a structured manner and continuously monitoring the website's performance and ranking improvements.

- Long-Term Maintenance: Establishing ongoing processes to maintain high standards of content quality, authority, and technical performance to prevent future issues. 

Don’t Let A Lack of E-E-A-T Knowledge Cost You More Revenue. Request a Free E-E-A-T Assessment Today. Contact form in the sidebar.

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