Adobe Is Buying Semrush for $1.9 Billion. Here's What Its Traffic Really Looks Like. UPDATE 7 APRIL: Semrush is keeping the questionable sites live. In March the Semrush page for a website (and alternatives to it), was responsible for 5% of the total organic traffic. The domain was banned for being associated with the unspeakable. You will have to figure it out yourself as Blogger is watching me closely. This is the era of branded search - ChatGPT and other AI recommends your brand and you get more branded search at an awesome click through rate. The only problem for Adobe's new website (the deal may not be done yet but it is imminent), is the site sending the most traffic last month was worse than just banned. Legal risk : Publishing or maintaining lists of sites known for hosting non-consensual or exploitative content can be considered aiding distribution. Even if the list itself doesn’t host the images, it can be treated as a directory to illegal material. Microsoft Copilo...
Reviews are the number 1 driver of trust for people all over the world. Reputation is earned, and AI has instigated a return to this. For the first 30 years of the internet, the waters were muddied by spammers and grey-hat SEO, manipulating the search results. Now we are returning to this tried and true metric being the number 1 reason a product is bought. But let's not forget the 3 issues in the way of reviews being the top factor for recommending businesses: Hotheaded consumers often leave a review in an irrational state of mind or for revenge. They may thus judge with unfairly low scores. AI still hasn't nailed intent as of February 2026. It can't tell the difference between genuine reviews and... Fake reviews are rampant on most platforms. This is why LinkedIn is the unlikely website to trust for future trust marketing and ORM. How many reviews are there online? Worldwide. In Total. By my calculations there are more than 22 billion reviews online worldwide , as of Janua...