Mayer Integrity. E-E-A-T for YMYL Websites

Reviews are the number 1 driver of trust for people all over the world. Reputation is earned, and AI has instigated a return to this. For the first 30 years of the internet, the waters were muddied by spammers and grey-hat SEO, manipulating the search results. Now we are returning to this tried and true metric being the number 1 reason a product is bought. How many reviews are there online? Worldwide. In Total. By my calculations there are more than 22 billion reviews online worldwide , as of January 2025.  Methodology and Data Verification Original: This is an approximate figure based on data discovered on  Backlinko , where Brian Dean revealed that there were around 308 million reviews on Yelp at the start of 2025. This figure was traced back to Yelp itself in a press release, summarizing 2024. The article also stated hat the number was 7% higher than the year before, 2023. This is why trust marketing is so important) Yelp accounts for around 6% of all searches on the inter...

If your rankings or traffic dropped sharply, especially after a core update to Google's algorithm. Your site might be suffering from weak or more serious  EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) signals.  For YMYL topics (Your Money or Your Life), Google’s systems and quality raters hold you to a higher bar. Find out why your business has been demoted and if it is EEAT / YMYL related First you will see traffic drop. It may even be subtle. The most common pointer is that a struggle to get the traffic back yields no results.  Loss of trust-related rankings: Pages dealing with health, finance, legal, or relationships fall hardest. If informational pages vanish but lighter blog posts remain, that’s a red flag. This was how I first realized. Author or source opacity: Missing credentials, no visible authorship, or vague “team” pages suggest low expertise. If a site lacks any transparency about who made it, there is a chance EEAT caused the issue...